---
title: "Zhaopai Meaning: 招牌 (zhāopai) Means “signboard”"
description: "招牌 (zhāopai) means “signboard; shop sign”. Hear its tones, see what 招 and 牌 each mean and a real sentence that uses it."
canonical: "https://mandarinthewild.com/meaning/zhaopai"
published: "2026-10-21"
updated: "2026-11-06"
author: "Mandarin The Wild"
---

[What does it mean in Chinese?](https://mandarinthewild.com/meaning)

# What does 招牌 mean?

猫头鹰māotóuyīngowl

招牌 zhāopai

## signboard; shop sign

## It can also mean

- signature (dish, product); trademark

## Its characters

1. 招 zhāo to recruit
2. 牌 pái sign

## In a sentence

这道菜是我们饭店的招牌。 This dish is our restaurant's signature dish.

下次发“我到了”时，顺手多写一句：“东门外，蓝色**招牌**下面。

From [我们都到了却没见面 · Same Place Different Door](https://mandarinthewild.com/library/read/same-place-different-door#library-word-393-395)

[More about 招牌](https://mandarinthewild.com/words/%E6%8B%9B%E7%89%8C)

## More words with 招 or 牌

- [打招呼 dǎzhāohu](https://mandarinthewild.com/meaning/dazhaohu)
- [金牌 jīnpái](https://mandarinthewild.com/meaning/jinpai)
- [名牌 míngpái](https://mandarinthewild.com/meaning/mingpai)
- [牌子 páizi](https://mandarinthewild.com/meaning/paizi)
- [品牌 pǐnpái](https://mandarinthewild.com/meaning/pinpai)
- [铜牌 tóngpái](https://mandarinthewild.com/meaning/tongpai)
- [王牌 wángpái](https://mandarinthewild.com/meaning/wangpai)
- [招标 zhāobiāo](https://mandarinthewild.com/meaning/zhaobiao)
- [招待 zhāodài](https://mandarinthewild.com/meaning/zhaodai)
- [招募 zhāomù](https://mandarinthewild.com/meaning/zhaomu)

## Keep 招牌 for Review

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